The unnoticed entrepreneur: (Record no. 9579)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05747nam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250506142135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250506b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394195756 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.04 |
| Item number | JAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | James, Jim |
| 245 ## - TITLE STATEMENT | |
| Title | The unnoticed entrepreneur: |
| Remainder of title | how entrepreneurs can leverage their authenticity to build brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Wiley |
| Place of publication, distribution, etc. | Hoboken |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 346 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 18.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Who this book is for ix<br/><br/>Prologue: The Need for Thymōs xv<br/><br/>Part One: Storify 1<br/><br/>Chapter One: Introduction 2<br/><br/>Chapter Two: The Common Path to Uncommon Success with John Lee Dumas 5<br/><br/>Chapter Three: The Business of Story with Park Howell 10<br/><br/>Chapter Four: Be Distinct or Go Extinct with Gerry Foster 29<br/><br/>Chapter Five: 5C’s of Personal Branding with Michelle Griffin 34<br/><br/>Chapter Six: The 8-seconds Pitch with Martin Barnes 40<br/><br/>Chapter Seven: Case: Constructing a Story with Chris Martin 46<br/><br/>Part Two: Personalise 51<br/><br/>Chapter One: Introduction 52<br/><br/>Chapter Two: Teach Bots to Be Compassionate with Peter Dorrington 54<br/><br/>Chapter Three: Finding the Appropriate Asia Pacific based Journalist with Matthew Law 62<br/><br/>Chapter Four: Call in the PR Cavalry with Nigel Sarbutts 69<br/><br/>Chapter Five: The One Million Media Address Book with Joanna Drabent 76<br/><br/>Chapter Six: Prospecting on LinkedIn with Guillaume Portalier 80<br/><br/>Chapter Seven: Website Personalisation at Scale with Sander Nagtegaal 85<br/><br/>Chapter Eight: Auto-Signature to Trust with Helga Zabalkanskaya 92<br/><br/>Chapter Nine: Inbound Marketing for Sales with Laura L. Bernhard 97<br/><br/>Chapter Ten: Personal Service Earns Praise with Paul Hourihane 101<br/><br/>Chapter Eleven: Case: A Virtual Village for Parents with Nitin Pandey 107<br/><br/>Chapter Twelve: Case: Building a Toothpaste Tribewith Howard Kaufman 113<br/><br/>Part Three: Engage 119<br/><br/>Chapter One: Introduction 120<br/><br/>Chapter Two: Your Voice Performance with Jimmy Cannon 122<br/><br/>Chapter Three: The Engaging Voice with Ant Bohun 126<br/><br/>Chapter Four: The Power Podcaster with Sabrina Scholkowski 130<br/><br/>Chapter Five: Five-Stages to DIY P.R. with Santa Rosa Beach 137<br/><br/>Chapter Six: The Media Interview with Alex Greenwood 143<br/><br/>Chapter Seven: Crisis Communications with Anthony Hayes 148<br/><br/>Chapter Eight: Surveys As a Source with Chris Robinson 153<br/><br/>Chapter Nine: Content from Social Impact Analytics with Catherine Griffin 160<br/><br/>Chapter Ten: The AI Content World with Dr. Stylianos Kampakis 167<br/><br/>Chapter Eleven: Case: Legally Content with Guatemalan Mauricio Duarte 173<br/><br/>Chapter Twelve: Case: Edumercials Shine on<br/><br/>Millions of Kids with Dr. Shelley James 178<br/><br/>Part Four: Amplify 185<br/><br/>Chapter One: Introduction 186<br/><br/>Chapter Two: Pitching to Journalists with Justin Goldstein 188<br/><br/>Chapter Three: Dreaming of Being on TV? with Eric Mitchell 197<br/><br/>Chapter Four: Speaking at Events with Zachary Nadler 202<br/><br/>Chapter Five: The Law of Reciprocity with Cory Warfield 208<br/><br/>Chapter Six: Avoid Podcast Fade with Sebastian Rusk 213<br/><br/>Chapter Seven: Get Onto Digital Platforms with Arvind Murali 222<br/><br/>Chapter Eight: Data and Disruptive Content with Colonel Aaron Perlut 227<br/><br/>Chapter Nine: B2B Content Marketing with Ugi Djuric 233<br/><br/>Chapter Ten: Using Gated Content for Leads with Omri Hurwitz 238<br/><br/>Chapter Eleven: Leverage Online Events with Toni Kaufman 243<br/><br/>Chapter Twelve: Virtual Events Online Forever with Mia Masson 247<br/><br/>Chapter Thirteen: Your Own TV Station with Audrey M. Wiggins 253<br/><br/>Chapter Fourteen: Case: Joking Apart, Amazon Ranking with Morry Morgan 257<br/><br/>Chapter Fifteen: Case: Punk Rock Live with Drew Stone 263<br/><br/>Part Five: Know 267<br/><br/>Chapter One: Introduction 268<br/><br/>Chapter Two: Second Golden Martech Age with Scott Brinker 270<br/><br/>Chapter Three: Choosing the Martech with Frans Riemersma 277<br/><br/>Chapter Four: Bias Free Views on Behaviour with Dr. John Ricketts 283<br/><br/>Chapter Five: Social Listening as Protection with CHATGPT 288<br/><br/>Chapter Six: STOP! Don’t Post Too Much with Bant Breen 295<br/><br/>Chapter Seven: Tracking Content Context with Ant Cousins 300<br/><br/>Chapter Eight: Only Qualified Leads Matter with Stapho Thienpont 307<br/><br/>Chapter Nine: Case: Pew Research Center with Dan Morrison 312<br/><br/>Conclusion: It’s Your Thymōs Time 317<br/><br/>Acknowledgements 319<br/><br/>About the Author 321<br/><br/>Guest Directory 323<br/><br/>Bibliography 329<br/><br/>Index 333<br/><br/>[https://www.wiley.com/en-us/The+UnNoticed+Entrepreneur%2C+Book+2%3A+Giving+Entrepreneurs+the+Tools+They+Need+to+Get+the+Recognition+They+Deserve+-p-9781394195343#tableofcontents-section] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | THE UNNOTICED ENTREPRENEUR<br/>THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED<br/><br/>If you don’t want to waste any more money on marketing guru’s, this book is for you.<br/><br/>Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed.<br/><br/>Each article is concise, short, and can be read stand alone or taken as a holistic approach.<br/><br/>Discover the mindset, tools and techniques that business owners are using to:<br/><br/>Craft stories that resonate emotionally with customers.<br/>Maintain genuine connections, even as they scale.<br/>Create engaging content to drive lead generation.<br/>Amplify their message with easy-to-use tech.<br/>Communicate with their teams.<br/>Includes special insights on podcasting, AI, and measurement.<br/><br/>This is the book that the guru’s don’t want you to read.<br/><br/>The UnNoticed Entrepreneur is the marketing toolbox that you need.<br/><br/>(https://www.wiley.com/en-us/The+UnNoticed+Entrepreneur%2C+Book+2%3A+Giving+Entrepreneurs+the+Tools+They+Need+to+Get+the+Recognition+They+Deserve+-p-9781394195343) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding--Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | TB4762 | 21-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/28/2025 | Technical Bureau India Pvt. Ltd. | 1104.88 | 338.04 JAM | 008560 | 03/28/2025 | 1 | 1699.82 | 03/28/2025 | Book |