MARC details
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03634nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250415150637.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250415b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032495804 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
070.06607 |
| Item number |
SIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Silverman, Deborah A. |
| 245 ## - TITLE STATEMENT |
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| Title |
Media writing: |
| Remainder of title |
print, broadcast, online, and public relations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
6th |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
74.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of contents:<br/>Preface: Introduction to MediaWriting<br/><br/><br/>1. Communication Theory and News Values<br/><br/>2. Ethical Decisions in Writing and Reporting<br/><br/>3. Legal Considerations in Media Writing<br/><br/>4. Fundamentals of Writing and Editing<br/><br/>5. Communications Challenges in the Digital Age<br/><br/>6. Crafting Leads and Observing Style<br/><br/>7. Writing and Reporting the News<br/><br/>8. The Art of Interviewing<br/><br/>9. Research from Documents and Other Sources<br/><br/>10. Using Quotations and Sources in News Writing<br/><br/>11. Feature Writing<br/><br/>12. Preparing Broadcast Copy<br/><br/>13. Reporting for Radio and Television<br/><br/>14. Preparing News Releases<br/><br/>15. Writing for Organizational Media<br/><br/>16. Advocacy and Speech Writing<br/><br/>Index<br/><br/>(https://www.routledge.com/MediaWriting-Print-Broadcast-Online-and-Public-Relations/Silverman-Meyer-Marren-Whitaker-Smith-Ramsey/p/book/9781032495804?srsltid=AfmBOoqnn5fcStbTrp0K32iwlE84wysDuQvSYAnuBebncold0jyrrFAe) |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Accessible and engaging, this book is an invaluable resource for students planning to enter the dynamic and changing world of media writing.<br/><br/>Drawing on a wealth of real-world examples and featuring helpful "How To" boxes throughout, MediaWriting explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets.<br/><br/>Expanded and updated throughout, this sixth edition features:<br/><br/>A look at how journalists and PR practitioners use and write for social media platforms such as X and Facebook;<br/>Tips for better web writing, research, interviewing, and headline writing across multiple media platforms, including covering breaking news in the digital world;<br/>Coverage of public relations writing for digital media, publications, and other organizational media;<br/>Updates on current ethical issues faced by communicators;<br/>Information on spotting “fake news” and “deep fakes”;<br/>Strategies for integrating sound bites into broadcast scripts;<br/>New “It Happened to Me” anecdotes from the authors’ experiences as journalists and PR professionals;<br/>Updated discussion questions and writing exercises.<br/>Designed to meet the needs of students of digital, print, and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with all the skills necessary to succeed in their chosen writing field.<br/><br/>Online instructor and student support material is available for this book, including sample syllabi, quizzes and answer keys, chapter overviews, and links to further resources.<br/><br/>(https://www.routledge.com/MediaWriting-Print-Broadcast-Online-and-Public-Relations/Silverman-Meyer-Marren-Whitaker-Smith-Ramsey/p/book/9781032495804?srsltid=AfmBOoqnn5fcStbTrp0K32iwlE84wysDuQvSYAnuBebncold0jyrrFAe) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Research--Documents |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Media writing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Journalism |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Broadcasting |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Digital news--Values |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Meyer, Brian S |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Marren, Joe W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Whitaker, Richard |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Smith, Ronald D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ramsey, Janet E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
