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03399nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250502102435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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250502b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032533865 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.2 |
| Item number |
BUS |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bush, Lee |
| 245 ## - TITLE STATEMENT |
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| Title |
Diversity, equity, and inclusion in strategic communications: |
| Remainder of title |
becoming culturally proficient communicators |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
New York |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 180 p. |
| 365 ## - TRADE PRICE |
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| Price type code |
GBP |
| Price amount |
38.99 |
| 500 ## - GENERAL NOTE |
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| General note |
Table of contents:<br/>List of Contributors<br/><br/> <br/><br/>Preface<br/><br/> <br/><br/>Introduction<br/><br/> <br/><br/>1. DEI Definitions, Theories, and Concepts<br/><br/> <br/><br/>2. Understanding and Reaching Diverse Audiences<br/><br/> <br/><br/>3. Centering DEI in Strategic Writing<br/><br/>Vanessa Bravo<br/><br/> <br/><br/>4. Visual Storytelling: Reframing Diversity and Inclusion<br/><br/>Michele Lashley<br/><br/> <br/><br/>5. Inclusive Digital and Social Media Strategies<br/><br/>Qian Xu<br/><br/> <br/><br/>6. Designing Culturally Sensitive Research<br/><br/> <br/><br/>7. Integrating DEI into the Campaign Planning Process<br/><br/> <br/><br/>8. Working on Diverse Teams<br/><br/> <br/><br/>9. Inclusive Leadership<br/><br/> <br/><br/>10. Reputation Management and DEI<br/><br/> <br/><br/>11. Communicating for Social Change<br/><br/> <br/><br/>Glossary<br/><br/> <br/><br/>Index<br/><br/>[https://www.routledge.com/Diversity-Equity-and-Inclusion-in-Strategic-Communications-Becoming-Culturally-Proficient-Communicators/Bush-Lindsey/p/book/9781032533865?srsltid=AfmBOoqGMDlFBts2dKxcItHAYUWZF21d3XU8vw95RstP9cpwFoglcIoT] |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.<br/><br/>Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on “Inclusive Leadership” and “Working on Diverse Teams,” as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on “Communicating for Social Change” allows students to look beyond advertising and PR as corporate-centered disciplines and expand their understanding of the power of communications to advocate for social justice and change.<br/><br/>Ideal for students at the undergraduate level with relevance to graduate students as well, the book can be used as a stand-alone text in DEI communications courses, as a supplement to core advertising or public relations texts, or in modules in advanced communications courses.<br/><br/>(https://www.routledge.com/Diversity-Equity-and-Inclusion-in-Strategic-Communications-Becoming-Culturally-Proficient-Communicators/Bush-Lindsey/p/book/9781032533865?srsltid=AfmBOoqGMDlFBts2dKxcItHAYUWZF21d3XU8vw95RstP9cpwFoglcIoT) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication in organizations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Discrimination |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Equality |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lindsey, Karen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
