Shifting the marketing mindset: (Record no. 9017)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02784nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250403175722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250403b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032728032 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | DER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dereudre, Clara, Millard |
| 245 ## - TITLE STATEMENT | |
| Title | Shifting the marketing mindset: |
| Remainder of title | a toolkit to drive sustainable transformation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 121 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 34.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Introduction 1. The evolving role of business in society. 2. A new era for marketing. 3. Connect Stakeholders. 4. Connect Needs and Capabilities. 5. Connect Beginning and Ends. 6. Connect Say and Do. 7. Accelerating progress. 8. Conclusion: A new mindset for marketing. 9. About the author. <br/>(https://www.routledge.com/Shifting-the-Marketing-Mindset-A-Toolkit-To-Drive-Sustainable-Transformation/MillardDereudre/p/book/9781032728032) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and the environment.<br/><br/>Accused of manipulation and more, marketing is one of the most misused functions and misunderstood professions. The rise of “green marketing” could have been an opportunity for the profession to exhibit its potential to transform business—but instead, there has been a turn to greenwashing, with false claims of environmental friendliness. Now, businesses must evolve, rebalancing social and environmental priorities with economic ones, and it is time for a new era: Positive Impact Marketing. Drawing on almost 30 years of experience in global marketing, management, and strategy with private, public, and nonprofit organizations, this book introduces a framework organized around four key principles, Connect 4 Impact, and shows how these principles must govern marketing to achieve the desired net positive impact. It explains why and how marketing is key to establish sustainability at the core of business models and provides marketers with a toolkit and strategies for collaborating with other business leaders in the organization to guide rapid and effective transformations.<br/><br/>This book will be a transformative resource for leaders and managers looking to truly incorporate sustainability into their business models, marketing professionals at all levels, and MBA/BBA students with an interest in sustainable business.<br/><br/>(https://www.routledge.com/Shifting-the-Marketing-Mindset-A-Toolkit-To-Drive-Sustainable-Transformation/MillardDereudre/p/book/9781032728032) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing mindset |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN32229 | 08-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/18/2025 | Overseas Press India Private | 2549.55 | 658.83 DER | 007856 | 03/18/2025 | 1 | 3922.38 | 03/18/2025 | Book |