Search marketing: (Record no. 8947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02842nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250411135947.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250411b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398612808 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cutler, Kelly |
| 245 ## - TITLE STATEMENT | |
| Title | Search marketing: |
| Remainder of title | a strategic approach to SEO and SEM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 295 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 39.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Section - 01: The fundamentals of search;<br/>Chapter - 01: An overview of search;<br/>Section - 02: SEO;<br/>Chapter - 02: Search engines and web traffic ;<br/>Chapter - 03: The Functionality of SEO;<br/>Chapter - 04: A Winning SEO Framework;<br/>Chapter - 05: Publishing SEO-friendly Content;<br/>Chapter - 06: Measuring Successful SEO Outcomes;<br/>Section - 03: SEM;<br/>Chapter - 07: Overview of SEM;<br/>Chapter - 08: Successful SEM Campaigns;<br/>Chapter - 09: Refreshing the SEM Approach;<br/>Chapter - 10: Advanced Techniques to Measure and Optimize a Campaign;<br/>Section - 04: Conclusion;<br/>Chapter - 11: Working together with SEO and SEM;<br/>Chapter - 12: The Future of Search Marketing;<br/><br/>(https://www.koganpage.com/marketing-communications/search-marketing-9781398612808#contentgroupsection-toc) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | About the book<br/>Table of contents<br/>Reviews<br/>About the book<br/>Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM.<br/><br/>This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler.<br/><br/>Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM.<br/><br/>The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.<br/><br/>(https://www.koganpage.com/marketing-communications/search-marketing-9781398612808) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1189153 | 11-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/20/2025 | Atlantic Publishers & Distributors | 2297.83 | 658.8 CUT | 007982 | 03/20/2025 | 1 | 3535.12 | 03/20/2025 | Book |