Digital transformation and corporate branding: (Record no. 8945)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02156nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250306190915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250306b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032204871 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82702854 |
| Item number | CUO |
| 245 ## - TITLE STATEMENT | |
| Title | Digital transformation and corporate branding: |
| Remainder of title | opportunities and pitfalls for identity and reputation management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 307 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 39.99 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge Studies in Marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation.<br/><br/>The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience.<br/><br/>This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.<br/><br/>(https://www.routledge.com/Digital-Transformation-and-Corporate-Branding-Opportunities-and-Pitfalls-for-Identity-and-Reputation-Management/Cuomo-Foroudi/p/book/9781032204871) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing)--Technological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate branding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital branding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cuomo, Maria Teresa |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Foroudi, Pantea |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1188160 | 26-02-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/04/2025 | Atlantic Publishers & Distributors | 2913.87 | 658.82702854 CUO | 007694 | 03/04/2025 | 1 | 4482.88 | 03/04/2025 | Book |