Marketing for social change: (Record no. 8938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02557nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250411123615.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250411b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781398616844 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.4 |
| Item number | BAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kian, Bakhtiari |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for social change: |
| Remainder of title | how to turn purpose into business and social impact |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Inc. |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 235 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 34.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Chapter - 00: Introduction;<br/>Chapter - 01: Can I really create change?;<br/>Chapter - 02: Challenge the status quo;<br/>Chapter - 03: Craft your mission;<br/>Chapter - 04: Find your community;<br/>Chapter - 05: Rise to the challenge;<br/>Chapter - 06: Lead a revolution;<br/>Chapter - 07: Start collaborating;<br/>Chapter - 08: From silos to systems;<br/>Chapter - 09: The power of co-creation;<br/>Chapter - 10: Managing backlash;<br/>Chapter - 11: Appendix: A social change playbook;<br/><br/>(https://www.koganpage.com/marketing-communications/marketing-for-social-change-9781398616844#contentgroupsection-toc) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | WINNER: Goody Business Book Award 2024 - Marketing - Communications and PR<br/><br/>Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues.<br/><br/>With more consumer and legal scrutiny than ever before, brands need to work hard to ensure they embrace purpose in a long-term, sustainable and authentic way in order to actually create the social change they say they support. This is where Marketing for Social Change comes in. A deeply practical guide on how brands can take meaningful action whilst avoiding backlash, it outlines clear steps to building authentic purpose into the heart of business strategy. This book explores not only how you can find and define your brand's purpose but how you ensure that your purpose becomes an embedded part of your business rather than a mere PR stunt.<br/><br/>By using real-world examples across a spectrum of issues such as The Body Shop's stance on animal testing to Nike's work with Colin Kaepernick, this book offers a guide of how marketers can create positive social change through creativity and action, regardless of the sort of company they work for, and how creating this positive change is beneficial for both society and business.<br/><br/>(https://www.koganpage.com/marketing-communications/marketing-for-social-change-9781398616844) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing)--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social change |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | 1189153 | 11-03-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/20/2025 | Atlantic Publishers & Distributors | 2010.53 | 303.4 BAK | 007980 | 03/20/2025 | 1 | 3093.12 | 03/20/2025 | Book |