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Never out of print: (Record no. 8695)

MARC details
000 -LEADER
fixed length control field	02356nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250310105707.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250310b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789355204196
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	650.1
Item number	MEH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Mehra, Rajen
245 ## - TITLE STATEMENT
Title	Never out of print:
Remainder of title	the rupa story: the journey of an independent Indian publisher
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	Rupa Publications India Pvt. Ltd.
Place of publication, distribution, etc.	New Delhi
Date of publication, distribution, etc.	2024
300 ## - PHYSICAL DESCRIPTION
Extent	xiii, 487 p.
365 ## - TRADE PRICE
Price type code	INR
Price amount	500.00
520 ## - SUMMARY, ETC.
Summary, etc.	Rupa began on a Calcutta pavement in 1936, when D. Mehra, an impecunious but driven salesman, decided to try his hand at selling books. Within a generation, he had established Rupa as a major purveyor of imported books. Successive generations would make the firm the country's leading distributor of English-language trade books, representing some of the world's most important publishers, including Penguin, HarperCollins, Faber and many more. As the company grew, it began publishing its own titles. Legendary film-maker Satyajit Ray designed the publishing house's first colophon and became one of its earliest patrons. Other notables on the Rupa list included sportsmen like Sunil Gavaskar, whose memoir, Sunny Days, gave it one of its bestsellers; Chetan Bhagat, who would go on to become India's largest-selling author within a few years; and Ruskin Bond, the country's most beloved writer. Over the decades, as the Indian publishing milieu was reshaped by new entrants from around the world, Rupa continued to maintain its position as a fiercely independent publisher of important books, at the forefront of the Indian publishing scene. Besides providing readers with an engrossing account of how the publishing business works, the book is studded with stories of the idiosyncratic behavior of literary stars, eye-opening anecdotes of how some of the country's biggest bestsellers came to be published and tips on what it takes to make a bestseller. Eye-opening and entertaining, Never Out of Print is the story of a publishing firm that has revolutionized the way books are published, marketed, sold and read in India.<br/><br/>(https://rupapublications.co.in/book/never-out-of-print-the-rupa-story-the-journey-of-an-independent-indian-publisher)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Resumes
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Business enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Personal time management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Non-fiction	IB/IN/526	18-02-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	03/15/2025	International Book Centre	347.50		650.1 MEH	007776	03/15/2025	1	500.00	03/15/2025	Book