Artificial intelligence in marketing and consumer behavior research (Record no. 8635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01882nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250313193216.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250313b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781638282662 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.80028563 |
| Item number | KIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kim., TaeWoo |
| 245 ## - TITLE STATEMENT | |
| Title | Artificial intelligence in marketing and consumer behavior research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Now Publishers |
| Place of publication, distribution, etc. | Hanover |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 97 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 75.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Examining the impact of technology on marketing has been an important research topic dating to the advent of radio, TV, and the Internet. Whereas each new technology had its own implications in the history of marketing research, it is becoming increasingly clear that the emergence of artificial intelligence (AI) is changing the marketing landscape in an unprecedented way. AI technology has been long out there, but recent breakthrough developments suggest we are entering a new technological zeitgeist with profound implications for both marketers and consumers. The current research provides a systematic review of academic AI research conducted in the domain of marketing and consumer psychology. The current review integrates previous research published in leading marketing and psychology journals between 2018 and 2023, during which behavioral research on AI has grown substantially. We synthesize the existing literature and provide guidance for behavioral researchers working in this area. This review concludes with a discussion on critical issues associated with AI and makes suggestions for future research directions.<br/><br/>9https://www.nowpublishers.com/article/Details/MKT-078) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior--Reserach |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Usman, Umair |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Garvey, Aaron |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Duhachek, Adam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
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| Dewey Decimal Classification | Marketing | 858/24-25 | 25-02-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/13/2025 | T V Enterprises | 4309.50 | 658.80028563 KIM | 007724 | 03/13/2025 | 1 | 6630.00 | 03/13/2025 | Book |