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Marketing management (Record no. 1979)

MARC details
000 -LEADER
fixed length control field	02319nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220315152027.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220315b \|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789389538335
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	SAX
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Saxena, Rajan
245 ## - TITLE STATEMENT
Title	Marketing management
250 ## - EDITION STATEMENT
Edition statement	6th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc.	McGraw Hill Education (India) Pvt. Ltd.
Place of publication, distribution, etc.	Chennai
Date of publication, distribution, etc.	2020
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 746 p.
365 ## - TRADE PRICE
Price type code	INR
Price amount	970.00
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Section 1 The Marketing Environment<br/>Chapter 1 Marketing Management Today <br/>Chapter 2 The Customer <br/>Chapter 3 The Competition <br/><br/><br/>Section 2 Assembling the Marketing Toolbox<br/>Chapter 4 Consumer Behaviour <br/>Chapter 5 Organisational Buyer Behaviour <br/>Chapter 6 Segmentation and Targeting <br/>Chapter 7 Marketing Research and Information Systems <br/>Chapter 8 Market Measurement and Demand Forecasting <br/>Chapter 9 Marketing Planning <br/><br/><br/>Section 3 Creating Customer Value<br/>Chapter 10 Product Management <br/>Chapter 11 New Product Decisions <br/>Chapter 12 Brand Management and Decisions <br/>Chapter 13 Customer Service <br/>Chapter 14 Pricing Decisions <br/><br/><br/>Section 4 Communication and Deliverance of Customer Value<br/>Chapter 15 Integrated Marketing Communications <br/>Chapter 16 Advertising Management <br/>Chapter 17 Sales Promotion and Public Relations <br/>Chapter 18 Managing the Sales Function <br/>Chapter 19 Managing the Distribution Function <br/>Chapter 20 Retail Management <br/>Chapter 21 Direct Marketing <br/><br/><br/>Section 5 Creating Sustainable Competitive Value and Growth<br/>Chapter 22 Marketing Strategy <br/>Chapter 23 Customer Relationship Management <br/>Chapter 24 Marketing Organisation <br/>Chapter 25 Marketing Performance and Control <br/><br/><br/>Section 6 Broadening Horizons<br/>Chapter 26 Global Marketing <br/>Chapter 27 Service Marketing <br/>Chapter 28 Rural Marketing
520 ## - SUMMARY, ETC.
Summary, etc.	OVERVIEW<br/>Understanding market dynamics has always been a challenge. It becomes even more crucial in<br/>today’s world of digital media and social networking. Designed to cater to majority of courses in<br/>Marketing, this book effectively elucidates the modern-day marketing breakthroughs. This<br/>thoroughly updated edition is written in a user-friendly language. Alongside, the text captures the<br/>core concepts comprehensively and follows an application-based approach.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Total Renewals	Full call number	Accession Number	Date last seen	Date checked out	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	31680	28-02-2022	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	03/15/2022	University Book House Pvt. Ltd.	679.00	5	1	658.8 SAX	002153	10/01/2024	09/07/2024	1	970.00	03/15/2022	Book