Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand (Record no. 10572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00242 a2200085 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walter Wymer |
| 9 (RLIN) | 25301 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management for Small Businesses: Building, Growing, and Sustaining a Brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
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