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Go-to-market uncovered: (Record no. 10514)

MARC details
000 -LEADER
fixed length control field	04098nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251101150031.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	251101b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781394328888
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	SUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Sullivan, Paul
245 ## - TITLE STATEMENT
Title	Go-to-market uncovered:
Remainder of title	how to successfully launch a product and drive sustainable, long-term revenue growth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Jersey
Name of publisher, distributor, etc.	John Wiley Sons, Inc.
Date of publication, distribution, etc.	2025
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 282 p.
365 ## - TRADE PRICE
Price type code	USD
Price amount	29.95
500 ## - GENERAL NOTE
General note	Table of contents:<br/>Preface xv<br/><br/>Introduction xix<br/><br/>Part I Introduction to Go-to-Market Strategy 1<br/><br/>Chapter 1 The Importance of a Robust Go-to-Market Strategy 3<br/><br/>Chapter 2 The Eight Pillars of GTM Strategy 13<br/><br/>Part II Overview of the Arise Methodology 27<br/><br/>Chapter 3 What the ARISE Go-To-Market Methodology ® Is 29<br/><br/>Part III Assess 35<br/><br/>Chapter 4 Evaluating Your Current GTM Strategy 37<br/><br/>Part IV Research 59<br/><br/>Chapter 5 Market Research Techniques 61<br/><br/>Chapter 6 Competitive Landscape Analysis 71<br/><br/>Chapter 7 Customer Insights Gathering 81<br/><br/>Part V Ideate 87<br/><br/>Chapter 8 Brainstorming Innovative GTM Approaches 89<br/><br/>Chapter 9 Exploring Channel Strategies 97<br/><br/>Part VI Strategise 109<br/><br/>Chapter 10 Developing a Clear Value Proposition 111<br/><br/>Chapter 11 Creating Messaging Frameworks 117<br/><br/>Chapter 12 Positioning Strategies in Competitive Markets 119<br/><br/>Chapter 13 Aligning Sales and Marketing Goals 125<br/><br/>Chapter 14 Pricing and Revenue Models 135<br/><br/>Part VII Execute 147<br/><br/>Chapter 15 Creating a Comprehensive GTM Plan 149<br/><br/>Chapter 16 Resource Allocation and Budgeting 157<br/><br/>Chapter 17 Setting KPIs and Success Metrics 163<br/><br/>Chapter 18 Building an Effective Sales Process 189<br/><br/>Chapter 19 Developing Customer Onboarding Strategies 199<br/><br/>Chapter 20 Reducing Churn and Increasing Customer Retention 211<br/><br/>Part VIII Case Studies and Practical Insights 221<br/><br/>Chapter 21 Real-World Applications of ARISE 223<br/><br/>Chapter 22 Common Challenges and How to Overcome Them 237<br/><br/>Conclusion: The Future of Go-to-Market Strategy 257<br/><br/>Appendix 261<br/><br/>Glossary of Technologies 263<br/><br/>Acknowledgments 269<br/><br/>About the Author 271<br/><br/>Index 273<br/><br/>[https://www.wiley.com/en-us/Go-To-Market+Uncovered%3A+How+to+Successfully+Launch+a+Product+and+Drive+Sustainable%2C+Long-Term+Revenue+Growth-p-9781394328888#tableofcontents-section]
520 ## - SUMMARY, ETC.
Summary, etc.	In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.<br/><br/>Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find:<br/><br/>Explorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded<br/>Strategies for aligning your sales and marketing goals to create a unified customer journey<br/>Enlightening case studies that illustrate the most common challenges faced by companies and how to overcome them<br/>Packed with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.<br/><br/>(https://www.wiley.com/en-us/Go-To-Market+Uncovered%3A+How+to+Successfully+Launch+a+Product+and+Drive+Sustainable%2C+Long-Term+Revenue+Growth-p-9781394328888)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer relationship
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market--Competitive
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Market--Strategies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	390/25-26	09-10-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	11/02/2025	T V Enterprises	1736.50		658.8 SUL	009236	11/02/2025	1	2671.54	11/02/2025	Book