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AI marketing: (Record no. 10513)

MARC details
000 -LEADER
fixed length control field	02283nam a22002057a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20251101143616.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	251101b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781637427804
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.800285
Item number	KAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Karsaklian, Eliane
245 ## - TITLE STATEMENT
Title	AI marketing:
Remainder of title	the magic that unites the world
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New York
Name of publisher, distributor, etc.	Business Expert Press
Date of publication, distribution, etc.	2025
300 ## - PHYSICAL DESCRIPTION
Extent	xi, 220 p.
365 ## - TRADE PRICE
Price type code	USD
Price amount	37.99
520 ## - SUMMARY, ETC.
Summary, etc.	This book demonstrates how brands use AI to entice customers and discusses the use of AI as a competitive advantage for marketers.<br/><br/>Did you know that investors at Wall Street wait for the Groundhog Day’s forecast to make their financial decisions? Did you know that your favorite influencer is not a real person? Did you know that your smartphone works like a magic wand? Don’t you feel cursed without it? You will know all about it in this book.<br/><br/>Consumers just like you are looking for an effortless life and technology is making it possible with self-driving and self-parking cars, smart houses, beds automatically adjusting to one’s sleeping needs, and robot vacuuming homes all without human intervention while we share our personal QRCodes.<br/><br/>Brands bring you magical solutions: Mr Clean Magic Eraser, L’Oreal Magic Roots, and you can customize your life by magically creating your own world with the metaverse and the products you want with a 3D printer. Technology and magic enclose mysteries that we cannot assess; we see the input and the output, but no one knows exactly what happens within the process.<br/><br/>Extensively documented with publications and empirical research, this book demonstrates how brands use AI to entice customers. It also discusses the use of AI as a competitive advantage for marketers and its deployment around the world.<br/><br/>Whether you are curious and confused about technology or a marketer without IT background expected to incorporate AI in your marketing strategies, this book is for you so put some magic in your life!<br/><br/>(https://www.businessexpertpress.com/books/ai-marketing-the-magic-that-unites-the-world/)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Digital social media--Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Digital India--Smart technology initiative
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising--Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	390/25-26	09-10-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	11/02/2025	T V Enterprises	2202.66		658.800285 KAR	009235	11/02/2025	1	3388.71	11/02/2025	Book