Music management marketing and pr (Record no. 10334)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02473nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251010195155.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251010b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526497383 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 780.68 |
| Item number | AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderton, Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Music management marketing and pr |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Sage Publication Indian Pvt Ltd |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 226 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 4683.87 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Introduction: Industry Overview and Theoretical Approaches Getting Started: Building Teams and Understanding Management Functions Artist Development Strategies Creating a Buzz Music Marketing Public Relations and Promotion Online Music: Media Platforms, Music Streaming and Music Recommendation Concerts and Festivals Branding and Sponsorship Copyright, Funding and Revenue Streams Beyond the Music: Well-Being and Equality Conclusion<br/><br/>[https://us.sagepub.com/en-us/nam/music-management-marketing-and-pr/book267455#contents] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century.<br/><br/>Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector.<br/><br/>Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include:<br/><br/>Managing contracts and assembling teams.<br/>Using data audits of platforms to adapt campaigns. <br/>Shaping opinions about music, musicians, events.<br/>How the music industry can be more diverse, inclusive, and equitable for the benefit of all.<br/>Working with venues, promoters, booking agents, and tour managers.<br/>Branding, sponsorship, and endorsement.<br/>Funding, crowdsourcing and royalty collection.<br/>Ongoing digital developments such as streaming income and algorithmic recommendation.<br/>Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries.<br/><br/>(https://us.sagepub.com/en-us/nam/music-management-marketing-and-pr/book267455) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hannam, James |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hopkins, Johnny |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Communication | IN32489 | 20-09-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/05/2025 | Overseas Press India Private | 3044.52 | 780.68 AND | 009036 | 10/05/2025 | 1 | 4683.87 | 10/05/2025 | Book |