Marketing luxury services: (Record no. 10330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03258nam a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251015111213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251010b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030860721 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | HEM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hemzo, Miguel Angelo |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing luxury services: |
| Remainder of title | concepts, strategy, and practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Cham |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 212 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 6288.15 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Front Matter<br/>Pages i-xxi<br/>Download chapter PDF <br/>History and Concept of Luxury<br/>Miguel Angelo Hemzo<br/>Pages 1-19<br/>The Luxury Market<br/>Miguel Angelo Hemzo<br/>Pages 21-43<br/>Luxury Market and the Service-Dominant Logic Paradigm<br/>Miguel Angelo Hemzo<br/>Pages 45-51<br/>How to Position a Luxury Product<br/>Miguel Angelo Hemzo<br/>Pages 53-60<br/>Luxury Consumer Behavior<br/>Miguel Angelo Hemzo<br/>Pages 61-73<br/>Defining the Persona: Segmentation and Targeting<br/>Miguel Angelo Hemzo<br/>Pages 75-94<br/>Developing Strong Luxury Brands for Products and Services<br/>Miguel Angelo Hemzo<br/>Pages 95-105<br/>Creating Competitive Products<br/>Miguel Angelo Hemzo<br/>Pages 107-119<br/>Place Strategies for Luxury Brands<br/>Miguel Angelo Hemzo<br/>Pages 121-135<br/>Managing Pricing and Value of Luxury Brands<br/>Miguel Angelo Hemzo<br/>Pages 137-148<br/>Communication Strategies and Tools for Luxury Brands<br/>Miguel Angelo Hemzo<br/>Pages 149-160<br/>Managing People for the Luxury Market<br/>Miguel Angelo Hemzo<br/>Pages 161-170<br/>Process Management and Operations for Luxury Brands<br/>Miguel Angelo Hemzo<br/>Pages 171-177<br/>Managing the Luxury Panorama for Great Experiences<br/>Miguel Angelo Hemzo<br/>Pages 179-187<br/>Strategical Satisfaction Management<br/>Miguel Angelo Hemzo<br/>Pages 189-202<br/>Culture and Leadership<br/>Miguel Angelo Hemzo<br/>Pages 203-205<br/><br/>[https://link.springer.com/book/10.1007/978-3-030-86073-8] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the challenges in luxury related to the traditional 4 Ps (Products, Place, Promotion and Price), in addition applying the service-dominant logic to luxury management in relation to the other 4 Ps in marketing decisions (People, Process, Panorama, and Productivity).<br/>The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends. It then discusses marketing strategies as applied to the luxury market, including market identification, brand communication, product positioning, pricing, flow of goods, foreign market entry, and more.<br/><br/><br/>With contributions from luxury marketing practitioners to offer practical knowledge as well as real world cases studies, this textbook will equip students with a comprehensive understanding of marketing in the luxury industry and the tools necessary to be successful in the management of luxury brands.<br/><br/>(https://link.springer.com/book/10.1007/978-3-030-86073-8) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Luxury management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Luxury marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN32489 | 20-09-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/05/2025 | Overseas Press India Private | 4087.30 | 658.8 HEM | 009032 | 10/05/2025 | 1 | 6288.15 | 10/05/2025 | Book |