Digital and social media marketing: (Record no. 10320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03147nam a2200253 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251010151909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251010b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032437590 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | HEI |
| 245 ## - TITLE STATEMENT | |
| Title | Digital and social media marketing: |
| Remainder of title | a results-driven approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 362 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 4804.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>0. A visual introduction to marketing in a digital era 1. Navigating global challenges 2. Unleashing growth with stakeholder-centric perspectives 3. Horizon scanning for insights 4. Developing a stakeholder value persona 5. The marketing landscape: strategy and business models 6. SMART evidence-based decision-making 7. The combined power of qualitative and quantitative insights 8. Crafting projects and planning campaigns 9. Engaging stakeholders with captivating content 10. Building an irresistible digital presence 11. The art of influencer marketing 12. SEO Tactics for a digital presence 13. Using search engine optimisation to build trust 14. Orchestrating social media optimisation 15. Demystifying paid advertising 16. Curating on-the-go experience 17. Marketing to organisations in the digital era 18. The future of marketing<br/><br/>[https://www.routledge.com/Digital-and-Social-Media-Marketing-A-Results-Driven-Approach/Heinze-Fletcher-Cruz-Fenton/p/book/9781032437590] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era.<br/><br/>This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to:<br/><br/>consider the concept of GDPR as a sound framework for responsible marketing<br/>offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals<br/>place emphasis on the importance of crisis and reputation management<br/>explore the latest material in big data, data management and data privacy<br/>cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence<br/>provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes<br/><br/>(https://www.routledge.com/Digital-and-Social-Media-Marketing-A-Results-Driven-Approach/Heinze-Fletcher-Cruz-Fenton/p/book/9781032437590) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aleksej, Heinze [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fletcher, Gordon [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cruz, Ana [Editor] |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fenton, Alex [Editor] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN32489 | 20-09-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 10/05/2025 | Overseas Press India Private | 3122.60 | 658.872 HEI | 009025 | 10/05/2025 | 1 | 4804.00 | 10/05/2025 | Book |