Disciplined entrepreneurship: (Record no. 10229)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03399nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250921152215.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250915b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781394222513 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.421 |
| Item number | AUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aulet, Bill |
| 245 ## - TITLE STATEMENT | |
| Title | Disciplined entrepreneurship: |
| Remainder of title | 24 steps to a successful startup |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | John Wiley & sons, Inc., |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlix, 349 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 38.95 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Preface xiii<br/><br/>Acknowledgments xv<br/><br/>Introduction 1<br/><br/>Six Themes of the 24 Steps 11<br/><br/>Step 0 Getting Started 15<br/><br/>Step 1 Market Segmentation 23<br/><br/>Step 2 Select a Beachhead Market 41<br/><br/>Step 3 Build an End User Profile 49<br/><br/>Step 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 57<br/><br/>Step 5 Profile the Persona for the Beachhead Market 69<br/><br/>Step 6 Full Life Cycle Use Case 83<br/><br/>Step 7 High-Level Product Specification 91<br/><br/>Step 8 Quantify the Value Proposition 103<br/><br/>Step 9 Identify Your Next 10 Customers 113<br/><br/>Step 10 Define Your Core 121<br/><br/>Step 11 Chart Your Competitive Position 131<br/><br/>Step 12 Determine the Customer’s Decision-Making Unit (DMU) 139<br/><br/>Step 13 Map the Process to Acquire a Paying Customer 149<br/><br/>Step 14 Calculate the Total Addressable Market Size for Follow-on Markets 157<br/><br/>Step 15 Design a Business Model 163<br/><br/>Step 16 Set Your Pricing Framework 173<br/><br/>Step 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 181<br/><br/>Step 18 Map the Sales Process to Acquire a Customer 195<br/><br/>Step 19 Calculate the Cost of Customer Acquisition (COCA) 203<br/><br/>Step 20 Identify Key Assumptions 219<br/><br/>Step 21 Test Key Assumptions 225<br/><br/>Step 22 Define the Minimum Viable Business Product (MVBP) 235<br/><br/>Step 23 Show That “The Dogs Will Eat the Dog Food” 245<br/><br/>Step 24 Develop a Product Plan 253<br/><br/>Postlude: A Business is More Than 24 Steps 261<br/><br/>Glossary 263<br/><br/>About the Author 265<br/><br/>Index 267<br/><br/>[https://www.wiley.com/en-gb/Disciplined+Entrepreneurship%3A+24+Steps+to+a+Successful+Startup-p-9781118720813] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 24 Steps to Success!<br/><br/>Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. <br/><br/>You will learn:<br/><br/>Why the “F” word – focus – is crucial to a startup’s success<br/>Common obstacles that entrepreneurs face – and how to overcome them<br/>How to use innovation to stand out in the crowd – it’s not just about technology<br/>Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.<br/><br/>Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.<br/><br/>(https://www.wiley.com/en-gb/Disciplined+Entrepreneurship%3A+24+Steps+to+a+Successful+Startup-p-9781118720813#description-section) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New business enterprises--management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Checked out | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Public Policy & General Management | TB1529 | 30-08-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/09/2025 | Technical Bureau India Pvt. Ltd. | 2241.86 | 1 | 658.421 AUL | 008958 | 10/29/2025 | 10/14/2025 | 10/14/2025 | 1 | 3449.02 | 09/09/2025 | Book |