Normal view MARC view ISBD view

Contemporary issues in marketing (Record no. 10221)

MARC details
000 -LEADER
fixed length control field	02441nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250914201312.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250914b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781526478887
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Item number	GBA
245 ## - TITLE STATEMENT
Title	Contemporary issues in marketing
Remainder of title	Principles and practice
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	New Delhi
Name of publisher, distributor, etc.	Sage Publications India Pvt Ltd
Date of publication, distribution, etc.	2019
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 462 p.
365 ## - TRADE PRICE
Price type code	GBP
Price amount	57.00
500 ## - GENERAL NOTE
General note	Table of contents:<br/>Preface<br/>Part I: Introducing Contemporary Marketing<br/>Chapter 1: Marketing: The Paradigm Shift<br/>Chapter 2: Contemporary Global Marketing<br/>Chapter 3: Contemporary Marketing Research<br/>Chapter 4: Neuromarketing<br/>Part II: Exploring Meanings in Contemporary Consumption<br/>Chapter 5: The Contemporary Consumer<br/>Chapter 6: Brands, Branding and Brand Culture<br/>Chapter 7: Marketing Ethics, Green and Sustainable Marketing<br/>Part III: Technology, Business and Contemporary Marketing<br/>Chapter 8: Digital Marketing<br/>Chapter 9: Entrepreneurial and SME Marketing<br/>Chapter 10: Business-to-Business (b2b) Marketing<br/>Part IV: Marketing Non-Conventional Market Offerings<br/>Chapter 11: Social and Non-Profit Marketing<br/>Chapter 12: Nation and Place Marketing<br/>Chapter 13: Arts Marketing<br/>Chapter 14: Religion and Consumer Behaviour<br/><br/>[https://collegepublishing.sagepub.com/products/contemporary-issues-in-marketing-1-265612]
520 ## - SUMMARY, ETC.
Summary, etc.	As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory.<br/><br/>Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.<br/><br/>(https://collegepublishing.sagepub.com/products/contemporary-issues-in-marketing-1-265612)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Global marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing--research
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Gbadamosi, Ayantunji [Editor]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	TB1529	30-08-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	09/09/2025	Technical Bureau India Pvt. Ltd.	4462.30		658.8 GBA	008955	09/09/2025	1	6865.08	09/09/2025	Book