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Triple fit strategy: (Record no. 10209)

MARC details
000 -LEADER
fixed length control field	02420nam a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250921142322.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250914b \|\|\|\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781647827144
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.804
Item number	SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Senn, Christoph
245 ## - TITLE STATEMENT
Title	Triple fit strategy:
Remainder of title	how to build lasting customer relationships and boost growth
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Boston, Massachusetts
Name of publisher, distributor, etc.	Harvard Business Review Press
Date of publication, distribution, etc.	2024
300 ## - PHYSICAL DESCRIPTION
Extent	viii, 222 p.
365 ## - TRADE PRICE
Price type code	INR
Price amount	1399.00
520 ## - SUMMARY, ETC.
Summary, etc.	It's time for companies to rethink their growth logic.<br/><br/>Business relationships are still dominated by a narrow perspective--trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.<br/><br/>There's a better way--orchestrating growth--in which suppliers and customers collaborate to build strategies and grow together. With clarity and precision, Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy. Based on a hands-on tool set, Triple Fit ensures that customer and supplier are aligned across three areas: planning, execution, and resources. The Triple Fit canvas, a diagnostic and action framework, provides a systematic approach that every account manager and sales team can use to boost business results. Companies who use it can contribute ten times more to their customers' success and can double account values in less than three years.<br/><br/>What's more, the Triple Fit Strategy helps sales and business leaders better understand the health of their customer relationships and allocate resources for faster breakthroughs. It's a proven approach that Senn and Gandhi have implemented with hundreds of companies over twenty-five years and validated with data from more than ten thousand cases.<br/><br/>Triple Fit Strategy is a breakthrough approach to strategy and sales, with the power to transform businesses. Your journey to becoming a value creator starts here<br/><br/>(https://store.hbr.org/product/triple-fit-strategy-how-to-build-lasting-customer-relationships-and-boost-growth/10720?srsltid=AfmBOooawpp5iyICiObRzvN_GOUeE0C3WRwoofGXs925zZhh0_CiAQDH)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Industrial marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Strategic management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Customer relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Book
Source of classification or shelving scheme	Dewey Decimal Classification

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Bill No	Bill Date	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Cost, normal purchase price	Total Checkouts	Full call number	Accession Number	Date last seen	Copy number	Cost, replacement price	Price effective from	Koha item type
		Dewey Decimal Classification			Marketing	TB1529	30-08-2025	Indian Institute of Management LRC	Indian Institute of Management LRC	General Stacks	09/09/2025	Technical Bureau India Pvt. Ltd.	972.31		658.804 SEN	008949	09/09/2025	1	1399.00	09/09/2025	Book