Marketing for small B2B businesses: (Record no. 10206)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02856nam a2200193 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250914172645.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250914b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781484287439 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schulkind, Andrew |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for small B2B businesses: |
| Remainder of title | how content creates marketing muscle and powers traditional and digital marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Apress |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 218 p. |
| 365 ## - TRADE PRICE | |
| Price amount | INR |
| Price type code | 699.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>The Marketing Mindset<br/>Andrew Schulkind<br/>Pages 1-12<br/>Defining Your Marketing Goals<br/>Andrew Schulkind<br/>Pages 13-27<br/>Creating Marketing That Creates Value<br/>Andrew Schulkind<br/>Pages 29-41<br/>Generating Great Content—From Ideas to Execution<br/>Andrew Schulkind<br/>Pages 43-67<br/>The Content Creation Process<br/>Andrew Schulkind<br/>Pages 69-91<br/>Branding and Design for Content Marketing<br/>Andrew Schulkind<br/>Pages 93-111<br/>Website Technology, Security, and Privacy<br/>Andrew Schulkind<br/>Pages 113-134<br/>Your Website As Marketing Hub<br/>Andrew Schulkind<br/>Pages 135-154<br/>Landing Pages, Lead Magnets, and Lead Products<br/>Andrew Schulkind<br/>Pages 155-167<br/>Promoting Your Content—Email, Social Media, and Beyond<br/>Andrew Schulkind<br/>Pages 169-185<br/>Measuring Success—Metrics and Analytics<br/>Andrew Schulkind<br/>Pages 187-201<br/>Systems for Ongoing Success<br/>Andrew Schulkind<br/>Pages 203-210<br/>Content Marketing Resources<br/>Andrew Schulkind<br/>Pages 211-211<br/><br/>(https://link.springer.com/book/10.1007/978-1-4842-8741-5) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. <br/><br/>Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect’s short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience’s perspective. <br/><br/><br/>This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can’t work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. <br/><br/>(https://link.springer.com/book/10.1007/978-1-4842-8741-5) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB1529 | 30-08-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/09/2025 | Technical Bureau India Pvt. Ltd. | 485.80 | 1 | 658.8 SCH | 008947 | 10/21/2025 | 10/07/2025 | 1 | 699.00 | 09/09/2025 | Book |