Business-to-Business Marketing (Record no. 10082)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02828nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250721121500.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250719b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529791501 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.804 |
| Item number | BRE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross |
| 245 ## - TITLE STATEMENT | |
| Title | Business-to-Business Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 412 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 51.99 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Part 1: Fundamentals of Business-to-Business Marketing<br/> Chapter 1: Business-to-Business Markets and Marketing Chapter 2: Buyer Behaviour Chapter 3: Inter-firm Relationships and Networks <br/>Part 2: Business-to-Business Marketing Analysis and Strategy<br/> Chapter 4: Responsible Business-to-Business Strategy Chapter 5: Researching Business-to-business Markets Chapter 6: Business Market Segmentation <br/>Part 3: Communicating and Interacting with Customers<br/> Chapter 7: Market Communication Chapter 8: Relationship Communication Chapter 9: Relationship Portfolios and Key Account Management <br/>Part 4: Managing Marketing Processes<br/> Chapter 10: Managing Product Offerings Chapter 11: Routes to Market Chapter 12: Price-setting in Business-to-business Markets<br/><br/>[https://us.sagepub.com/en-us/nam/business-to-business-marketing/book279538#contents] |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition:<br/><br/>Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms<br/>New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen<br/>Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter<br/>The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.<br/><br/>(https://us.sagepub.com/en-us/nam/business-to-business-marketing/book279538) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | B2B marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canning, Louise |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McGrath, Helen |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB909 | 09-07-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/16/2025 | Technical Bureau India Pvt. Ltd. | 4014.67 | 658.804 BRE | 008874 | 07/16/2025 | 1 | 6176.41 | 07/16/2025 | Book |