Global marketing management (Record no. 10078)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03084 a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250719103550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250719b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332584327 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt Ltd |
| Place of publication, distribution, etc. | Chennai |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 476 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 950.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of contents:<br/>Preface<br/><br/>Acknowledgements<br/><br/>Publisher’s acknowledgements<br/><br/>Abbreviations<br/><br/>About the author<br/><br/>Part I<br/>The decision whether to internationalize<br/><br/>1 Global marketing in the firm<br/><br/>2 Initiation of internationalization<br/><br/>3 Internationalization theories<br/><br/>4 Development of the firm’s international competitiveness<br/><br/>Part I Case studies<br/><br/>Part II<br/>Deciding which markets to enter<br/><br/>5 Global marketing research<br/><br/>6 The political and economic environment<br/><br/>7 The sociocultural environment<br/><br/>8 The international market selection process<br/><br/>Part II Case studies<br/><br/>Part III<br/>Market entry strategies<br/><br/>9 Some approaches to the choice of entry mode<br/><br/>10 Export modes<br/><br/>11 Intermediate modes<br/><br/>12 Hierarchical modes<br/><br/>13 International sourcing decisions and the role of the subsupplier<br/><br/>Part III Case studies<br/><br/>Part IV<br/>Designing the global marketing programme<br/><br/>14 Product decisions<br/><br/>15 Pricing decisions and terms of doing business<br/><br/>16 Distribution decisions<br/><br/>17 Communication decisions (promotion strategies)<br/><br/>Part IV Case studies<br/><br/>Part V<br/>Implementing and coordinating the global<br/><br/>marketing programme<br/><br/>18 Cross-cultural sales negotiations<br/><br/>19 Organization and control of the global marketing programme<br/><br/>Part V Case studies<br/><br/>Index<br/><br/>[https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/hollensen-global-marketing-8e.html?tab=table-of-contents]<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.<br/><br/><br/>Key Features include:<br/><br/>A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process<br/>Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help students comprehend theory and apply it to the real world<br/>End of part and end of chapter case studies to help students understand how the theory relates to real world application<br/><br/>(https://www.pearson.com/nl/en_NL/higher-education/subject-catalogue/marketing/hollensen-global-marketing-8e.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Managament |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arnow brill, Elyse |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dutta, Gautam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB909 | 09-07-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 07/16/2025 | Technical Bureau India Pvt. Ltd. | 660.25 | 658.8 KEE | 008872 | 07/16/2025 | 1 | 950.00 | 07/16/2025 | Book |