Visual marketing: (Record no. 10021)

MARC details
000 -LEADER
fixed length control field 03382nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250522113340.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250522b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032731322
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number KAH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kahn, Barbara E.
245 ## - TITLE STATEMENT
Title Visual marketing:
Remainder of title a practical guide to the science of branding and retailing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent 170 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 39.99
500 ## - GENERAL NOTE
General note Table of Contents:<br/><br/>1. Introduction: The Importance of Understanding Visual Marketing Principles to Drive Success 2. Retailing Disruption: The Changing World of Retail and Why Visual Marketing Is More Important than Ever Part 1: Going Deeper, Underneath the Hood: How We See 3. Visual Attention Is the Gatekeeper to Perception and Knowledge 4. Creating a Visual Vocabulary: Visual Communication and Visual Analysis 5. Decision-Making and Modelling Visual Choice 6. The Power of Visuals to Engage and Boost Memory Part 2: Translating Visual Principles into Marketing Strategy 7. Visual Content Can Elicit Strong Feelings and Social Influence for Advertising and Social Media Campaigns 8. Customer Shopping Journey: The Importance of Visual Marketing at Critical Touchpoints 9. Packaging Is a Canvas to Influence Consumer Perceptions and Increase Purchase Likelihood and Repeat 10. Creating a Visual Brand Identity 11. Conclusion
520 ## - SUMMARY, ETC.
Summary, etc. As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.<br/><br/>Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the “Kahn Retailing Success Matrix,” which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. <br/><br/>This innovative and incisive new textbook is a valuable resource for both undergraduate and postgraduate students of such subjects as Consumer Behaviour, Marketing Strategy, Visual Marketing, and Retailing.<br/><br/>(https://www.routledge.com/Visual-Marketing-A-Practical-Guide-to-the-Science-of-Branding--Retailing/Kahn-Johnson/p/book/9781032731322)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Retailing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Johnson, Elizabeth N.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 1192809 13-05-2025 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/20/2025 Atlantic Publishers & Distributors 3033.44   658.872 KAH 008755 05/20/2025 1 4666.83 05/20/2025 Book

©2025-2026 Pragyata: Learning Resource Centre. All Rights Reserved.
Indian Institute of Management Bodh Gaya
Uruvela, Prabandh Vihar, Bodh Gaya
Gaya, 824234, Bihar, India

Powered by Koha