Social media measurement and management: (Record no. 10019)

MARC details
000 -LEADER
fixed length control field 02933nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250522112324.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780815363927
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Item number LIP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lipschultz, Jeremy Harris
245 ## - TITLE STATEMENT
Title Social media measurement and management:
Remainder of title entrepreneurial digital analytics
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. New York
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 319 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 45.99
500 ## - GENERAL NOTE
General note Table of Contents:<br/><br/>Unit One: Foundations of Social Media Measurement and Management 1. Social Crowds, Voice, and Personal Branding 2. Concepts and Campaigns 3. Social Network Sites (SNS) Measurement and Management Unit Two: Strategic Social Media Measurement Tools 4. Social Media Metrics and Management Tools 5. Academic Social Media Research Unit Three: Best Practices in Social Media Measurement 6. Integration of PR, Advertising, and Marketing Plans 7. Social Media Data Laws and Ethics 8. Customer Relationships and Content Unit Four: Social Media Planning and Campaigns 9. Employee Engagement 10. The Future of Social Media Measurement and Management Appendix A: Social Media Planning Appendix B: Social Media Marketing Evaluation
520 ## - SUMMARY, ETC.
Summary, etc. This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.<br/><br/>The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.<br/><br/>A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.<br/><br/>(https://www.routledge.com/Social-Media-Measurement-and-Management-Entrepreneurial-Digital-Analytics/Lipschultz/p/book/9780815363927)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks--Research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Dyadic analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social sciences--Network analysis
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Checked out Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Public Policy & General Management 1192809 13-05-2025 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/20/2025 Atlantic Publishers & Distributors 3488.57 1 302.23 LIP 008753 09/01/2025 06/03/2025 06/03/2025 1 5367.03 05/20/2025 Book

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