MARC details
| 000 -LEADER |
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| fixed length control field |
02124nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250617174135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250617b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032874463 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
AND |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andjelic, Ana |
| 245 ## - TITLE STATEMENT |
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| Title |
Hitmakers: |
| Remainder of title |
how brands influence culture |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc. |
Routledge |
| Place of publication, distribution, etc. |
London |
| Date of publication, distribution, etc. |
2025 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 208 p. |
| 365 ## - TRADE PRICE |
|---|
| Price type code |
GBP |
| Price amount |
28.99 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Table of Contents:<br/><br/>Introduction: Brands as hitmakers, <br/>The importance of storytelling, <br/>Cultural products, <br/>Media amplification, <br/>The Creative Class, <br/>Conclusion: Why brands need cultural influence strategy |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.<br/><br/>A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.<br/><br/>In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.<br/><br/>(https://www.routledge.com/Hitmakers-How-Brands-Influence-Culture/Andjelic/p/book/9781032874463?srsltid=AfmBOoqWEW8FUQZ7z1jJmxiHF-cX9YxVie4S6XkiuGIbyvydQQTMwARO) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing)--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products--Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Popular culture |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
