Interfaith marketing: (Record no. 10016)

MARC details
000 -LEADER
fixed length control field 03616nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250522111655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781032827476
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number CAB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cabano, Frank G.
245 ## - TITLE STATEMENT
Title Interfaith marketing:
Remainder of title a cross-religious approach
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge
Place of publication, distribution, etc. London
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent xix, 329 p.
365 ## - TRADE PRICE
Price type code GBP
Price amount 135.00
490 ## - SERIES STATEMENT
Series statement Routledge Studies in Marketing
500 ## - GENERAL NOTE
General note Table of Contents:<br/><br/>Part I: Introduction To Interfaith Marketing <br/><br/>1. Interfaith Marketing: A Neglected Field of Research<br/><br/>2. Religion As a Subject of Social Science Research<br/><br/>3. Religion As a Subject of Business And Economic Research<br/><br/>4. Methodological Problems of Comparative Religion Research<br/><br/>Part II: Religion And Religiosity<br/><br/>1. Main Concepts of Religious Studies<br/><br/>2. Old And New Religions<br/><br/>3. World Religions: An Overview<br/><br/>Part III: Basics Of Consumer Behavior<br/><br/>1. Introduction<br/><br/>2. Religion, Religiosity, And Personality<br/><br/>3. Religion, Religiosity, And Consumer Behavior<br/><br/>4. Purchase Motives and Buyer Types<br/><br/>5. Purchase Decisions<br/><br/>6. Customer Satisfaction and Likelihood Of Complaint<br/><br/>7. Customer Loyalty<br/><br/>Part IV: Strategic Marketing<br/><br/>1. Marketing Goals<br/><br/>2. Standardization Vs. Differentiation<br/><br/>3. Target Groups<br/><br/>Part V: Product Policy<br/><br/>1. Types Of Benefits<br/><br/>2. Product Innovation<br/><br/>3. Product Design<br/><br/>4. Branding<br/><br/>5. Product Types<br/><br/>Part VI: Service Policy<br/><br/>1. Forms And Characteristics of Services<br/><br/>2. Service Businesses<br/><br/>3. Perceived Service Quality<br/><br/>4. Managing Service Failures<br/><br/>Part VII: Pricing Policy<br/><br/>1. Attitudes Toward Money and Possessions<br/><br/>2. Price Fairness<br/><br/>3. Price Consciousness<br/><br/>4. Willingness To Pay<br/><br/>Part VIII: Distribution Policy<br/><br/>1. Fundamentals<br/><br/>2. Market Entry Barriers<br/><br/>3. Negotiations<br/><br/>4. Market Entry Strategies<br/><br/>5. Distribution Channels<br/><br/>6. Store Management<br/><br/>7. Shopping Place Preference<br/><br/>Part IX: Communication Policy<br/><br/>1. Communication Goals<br/><br/>2. Target Groups of Communication<br/><br/>3. Time And Subject of Communication<br/><br/>4. Media Usage<br/><br/>5. Personal Communication<br/><br/>6. Advertising
520 ## - SUMMARY, ETC.
Summary, etc. Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.<br/><br/>The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups?<br/><br/>This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.<br/><br/>(https://www.routledge.com/Interfaith-Marketing-A-Cross-Religious-Approach/Cabano-Muller-Gelbrich/p/book/9781032827476)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International marketing and business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Religious aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)--Religious aspects
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Muller, Stefan
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gelbrich, Katja
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Bill No Bill Date Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Accession Number Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Marketing 1192809 13-05-2025 Indian Institute of Management LRC Indian Institute of Management LRC General Stacks 05/20/2025 Atlantic Publishers & Distributors 10240.43   658.8342 CAB 008752 05/20/2025 1 15754.50 05/20/2025 Book

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