Interfaith marketing: (Record no. 10016)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03616nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250522111655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250522b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032827476 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | CAB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cabano, Frank G. |
| 245 ## - TITLE STATEMENT | |
| Title | Interfaith marketing: |
| Remainder of title | a cross-religious approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 329 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 135.00 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Routledge Studies in Marketing |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/><br/>Part I: Introduction To Interfaith Marketing <br/><br/>1. Interfaith Marketing: A Neglected Field of Research<br/><br/>2. Religion As a Subject of Social Science Research<br/><br/>3. Religion As a Subject of Business And Economic Research<br/><br/>4. Methodological Problems of Comparative Religion Research<br/><br/>Part II: Religion And Religiosity<br/><br/>1. Main Concepts of Religious Studies<br/><br/>2. Old And New Religions<br/><br/>3. World Religions: An Overview<br/><br/>Part III: Basics Of Consumer Behavior<br/><br/>1. Introduction<br/><br/>2. Religion, Religiosity, And Personality<br/><br/>3. Religion, Religiosity, And Consumer Behavior<br/><br/>4. Purchase Motives and Buyer Types<br/><br/>5. Purchase Decisions<br/><br/>6. Customer Satisfaction and Likelihood Of Complaint<br/><br/>7. Customer Loyalty<br/><br/>Part IV: Strategic Marketing<br/><br/>1. Marketing Goals<br/><br/>2. Standardization Vs. Differentiation<br/><br/>3. Target Groups<br/><br/>Part V: Product Policy<br/><br/>1. Types Of Benefits<br/><br/>2. Product Innovation<br/><br/>3. Product Design<br/><br/>4. Branding<br/><br/>5. Product Types<br/><br/>Part VI: Service Policy<br/><br/>1. Forms And Characteristics of Services<br/><br/>2. Service Businesses<br/><br/>3. Perceived Service Quality<br/><br/>4. Managing Service Failures<br/><br/>Part VII: Pricing Policy<br/><br/>1. Attitudes Toward Money and Possessions<br/><br/>2. Price Fairness<br/><br/>3. Price Consciousness<br/><br/>4. Willingness To Pay<br/><br/>Part VIII: Distribution Policy<br/><br/>1. Fundamentals<br/><br/>2. Market Entry Barriers<br/><br/>3. Negotiations<br/><br/>4. Market Entry Strategies<br/><br/>5. Distribution Channels<br/><br/>6. Store Management<br/><br/>7. Shopping Place Preference<br/><br/>Part IX: Communication Policy<br/><br/>1. Communication Goals<br/><br/>2. Target Groups of Communication<br/><br/>3. Time And Subject of Communication<br/><br/>4. Media Usage<br/><br/>5. Personal Communication<br/><br/>6. Advertising |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research.<br/><br/>The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups?<br/><br/>This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.<br/><br/>(https://www.routledge.com/Interfaith-Marketing-A-Cross-Religious-Approach/Cabano-Muller-Gelbrich/p/book/9781032827476) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International marketing and business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing--Religious aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumption (Economics)--Religious aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muller, Stefan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gelbrich, Katja |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1192809 | 13-05-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 05/20/2025 | Atlantic Publishers & Distributors | 10240.43 | 658.8342 CAB | 008752 | 05/20/2025 | 1 | 15754.50 | 05/20/2025 | Book |