Marketing science fictions: (Record no. 10015)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01862nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250617173058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250617b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529233360 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CLU |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cluley, Robert |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing science fictions: |
| Remainder of title | an ethnography of marketing analytics, consumer insight, and data science |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Bristol University Press |
| Place of publication, distribution, etc. | Bristol |
| Date of publication, distribution, etc. | 2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 186 p. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 80.00 |
| 500 ## - GENERAL NOTE | |
| General note | Table of Contents:<br/><br/>1. Introduction<br/><br/>2. The Ethnographic Classics<br/><br/>3. Marketing in the Wild<br/><br/>4. Studying Marketing Ethnographically<br/><br/>5. Marketing Work<br/><br/>6. Clients Get Hung Up on a Number<br/><br/>7. Scientism in Action<br/><br/>8. Marketing Outsight<br/><br/>9. Artistic Qualification<br/><br/>10. The Art of Data<br/><br/>11. Marketing Science Fiction |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book explores data science in practice through an ethnographic study at a global marketing technology and research firm.<br/><br/>The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.<br/><br/>This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.<br/><br/>(https://bristoluniversitypress.co.uk/marketing-science-fictions) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing analytics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Data science--Marketing aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 1193294 | 23-05-2025 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 06/09/2025 | Atlantic Publishers & Distributors | 6068.40 | 658.83 CLU | 008838 | 06/09/2025 | 1 | 9336.00 | 06/09/2025 | Book |