Marketing ethics and consumer society: practising inclusive, responsible and sustainable marketing
Marketing ethics and consumer society: practising inclusive, responsible and sustainable marketing
- London Routledge 2025
- xii, 134 p.
Table of Contents:
Part 1: Marketing and Consumption Ethics
1. Marketing Ethics and Ethical Consumers
Athanasia Daskalopoulou, Natalia Yannopoulou
1a. Case Study: Prepping Mothers
Katy Kerrane
2. The Politics of Consumption and Consumer Activism
Athanasia Daskalopoulou, Natalia Yannopoulou
2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry
Julia Marcet Alonso
3. Brand Activism vs ‘Woke-washing’ and Exploitation
Natalia Yannopoulou, Athanasia Daskalopoulou
3a. Case Study: McDonald's Boycott
Alex Knight
Part 2: Marketing Equality, Diversity, and Inclusion
4. Gender, Sexuality, and Marketing
Athanasia Daskalopoulou, Natalia Yannopoulou
4a. Case Study: The Barbie Dream Gap Project
Maria Papatzika
5. Race, Ethnicity, and Consumer Culture
Anuja Anil Pradhan
5a. Case Study: Woke-washing and Representation in Advertising
Anuja Anil Pradhan
6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces
Teresa Heath and Ines Branco-Illodo
6a. Case Study: Self-organising Well-being through Mutual Aid
Jack Davies
Part 3: Social, Transformative, and Sustainable Marketing
7: CSR, the Sustainability Dialogue, and Signals of Communication
Panayiota Alevizou
7a. Case Study: Alternative Tourism and Sustainability: The Case of Destirectio
Alexandros Filiopoulos
8. Social and Cause-related Marketing
Athanasia Daskalopoulou, Natalia Yannopoulou
8a. Case Study: #HelpUkraineSong
Miyoshi Tamashiro
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities.
Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers’ lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainability and corporate social responsibility, and understanding and protecting the consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation.
A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on marketing ethics, ethical marketing and sustainability, and marketing and society.
Online support materials include lecture slides and a test bank.
(https://www.routledge.com/Marketing-Ethics-and-Consumer-Society-Practising-Inclusive-Responsible-and-Sustainable-Marketing/Daskalopoulou-Yannopoulou/p/book/9781032994901)
9781032994901
Marketing and consumption ethics
Marketing equality
Sustainable marketing
658.8 / DAS
Table of Contents:
Part 1: Marketing and Consumption Ethics
1. Marketing Ethics and Ethical Consumers
Athanasia Daskalopoulou, Natalia Yannopoulou
1a. Case Study: Prepping Mothers
Katy Kerrane
2. The Politics of Consumption and Consumer Activism
Athanasia Daskalopoulou, Natalia Yannopoulou
2a. Case Study: Global Supply Chains, Human Rights, and Corporate Ethics in the Fashion Industry
Julia Marcet Alonso
3. Brand Activism vs ‘Woke-washing’ and Exploitation
Natalia Yannopoulou, Athanasia Daskalopoulou
3a. Case Study: McDonald's Boycott
Alex Knight
Part 2: Marketing Equality, Diversity, and Inclusion
4. Gender, Sexuality, and Marketing
Athanasia Daskalopoulou, Natalia Yannopoulou
4a. Case Study: The Barbie Dream Gap Project
Maria Papatzika
5. Race, Ethnicity, and Consumer Culture
Anuja Anil Pradhan
5a. Case Study: Woke-washing and Representation in Advertising
Anuja Anil Pradhan
6. Consumer Vulnerability, Consumer Well-being, and Caring Marketplaces
Teresa Heath and Ines Branco-Illodo
6a. Case Study: Self-organising Well-being through Mutual Aid
Jack Davies
Part 3: Social, Transformative, and Sustainable Marketing
7: CSR, the Sustainability Dialogue, and Signals of Communication
Panayiota Alevizou
7a. Case Study: Alternative Tourism and Sustainability: The Case of Destirectio
Alexandros Filiopoulos
8. Social and Cause-related Marketing
Athanasia Daskalopoulou, Natalia Yannopoulou
8a. Case Study: #HelpUkraineSong
Miyoshi Tamashiro
This unique new text explores marketing ethics, the impact of marketing on consumers’ lives, and the wider social, cultural, and political context of marketing activities.
Taking a critical approach to marketing practice, the book discusses the growing sense of responsibility within the marketing discipline and addresses issues at the interface between marketing and society. Importantly for Marketing students, it works to develop an understanding of the impacts that marketing can have on consumers’ lives and the potential that future marketers have to shape contemporary society. Chapters cover marketing and advertising ethics, critical consumption, gender and race, brand activism, sustainability and corporate social responsibility, and understanding and protecting the consumer. Case studies drawn from international contexts featuring real-life and recognisable organisations are included in every chapter to bring the theory to life, enabling students to explore the ethical dilemmas and criticisms faced by organisations and consumers in contemporary society. Chapter outlines, learning outcomes, summaries, and self-assessment questions cement learning, whilst discussion questions aim to provoke interesting conversation.
A much-needed and relevant textbook that brings together all the key contemporary topics in marketing ethics, this should be core reading for advanced undergraduate and postgraduate students studying modules on marketing ethics, ethical marketing and sustainability, and marketing and society.
Online support materials include lecture slides and a test bank.
(https://www.routledge.com/Marketing-Ethics-and-Consumer-Society-Practising-Inclusive-Responsible-and-Sustainable-Marketing/Daskalopoulou-Yannopoulou/p/book/9781032994901)
9781032994901
Marketing and consumption ethics
Marketing equality
Sustainable marketing
658.8 / DAS