Customer analytics for dummies
Sauro, Jeff
Customer analytics for dummies - New Delhi Wiley India Pvt. Ltd. 2015 - x, 324 p.
Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
(https://www.wileyindia.com/customer-analytics-for-dummies.html)
9788126554393
Marketing research
Consumer behavior--Data processing
658.8 / SAU
Customer analytics for dummies - New Delhi Wiley India Pvt. Ltd. 2015 - x, 324 p.
Customer Analytics for Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.
(https://www.wileyindia.com/customer-analytics-for-dummies.html)
9788126554393
Marketing research
Consumer behavior--Data processing
658.8 / SAU