Business economics
Gillespie, Andrew
Business economics - 2nd - London Oxford University Press 2013 - xxiv, 492 p.
Table of contents
Chapter 1. Introduction
Chapter 2. Thinking like an economist
Chapter 3. The fundamental economic problems
Chapter 4. Demand
Chapter 5. Costs and revenues
Chapter 6. Supply
Chapter 7. Markets
Chapter 8. Market analysis: shares, currency, and labour markets
Chapter 9. Perfect competition, monopoly and price discrimination
Chapter 10. Imperfect competition and alternative theories of the firm of the firm
Chapter 11. Market failures and imperfections
Chapter 12. Macroeconomics
Chapter 13. Government macroeconomic policy
Chapter 14. Macroeconomic issues: unemployment and inflation
Chapter 15. Macroeconomic issues: Growth and balance of payments
Chapter 16. International business and trade
Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
Suitable for: Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
9780198712633
Business economics
338 / GIL
Business economics - 2nd - London Oxford University Press 2013 - xxiv, 492 p.
Table of contents
Chapter 1. Introduction
Chapter 2. Thinking like an economist
Chapter 3. The fundamental economic problems
Chapter 4. Demand
Chapter 5. Costs and revenues
Chapter 6. Supply
Chapter 7. Markets
Chapter 8. Market analysis: shares, currency, and labour markets
Chapter 9. Perfect competition, monopoly and price discrimination
Chapter 10. Imperfect competition and alternative theories of the firm of the firm
Chapter 11. Market failures and imperfections
Chapter 12. Macroeconomics
Chapter 13. Government macroeconomic policy
Chapter 14. Macroeconomic issues: unemployment and inflation
Chapter 15. Macroeconomic issues: Growth and balance of payments
Chapter 16. International business and trade
Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
Suitable for: Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers.
9780198712633
Business economics
338 / GIL