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	1.	Customer relationship management: concept, strategy, and tools by Kumar, V Kumar, V Reinartz, Werner Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Customer relationship management: emerging concepts, tools and applications by Sheth, Jagdish N Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Customer relationship management: concepts and technologies by Buttle, Francis Maklan, Stan Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	4.	Customer relationship management: concept, strategy, and tools by Kumar, V Reinartz, Werner J Publication details: Germany Springer 2006 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	5.	Handbook of research on customer engagement by Hollebeek, Linda D Sprott, David E Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOL. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	6.	The relationship marketer: rethinking strategic relationship marketing by Hougaard, Soren Bjerre, Mogens Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Springer 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 HOU. Lists: Marketing. Place hold Add to cart (remove)
	7.	Salesforce marketing cloud for dummies by Bullock, Chester Pollard, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BUL. Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	8.	Salesforce service cloud for dummies by Paz, Jon Kelley, TJ Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAZ. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Artificial intelligence for customer relationship management: keeping Customers Informed by Galitsky, Boris Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 005.437 GAL. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Social customer relationship management: fundamentals, applications, technologies by Alt, Rainer Reinhold, Olaf Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 ALT. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	11.	Digitalization for value creation: corporate culture for a digital world by Weber, Andreas Series: Future of Business and Finance Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 WEB. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	12.	Customer in the boardroom?: crafting customer-based business strategy by Bijapurkar, Rama Series: IIM Ahmedabad Business Books Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ. Place hold Add to cart (remove)
	13.	Customer relationship marketing: theoretical and managerial perspectives by Malhotra, Naresh K Material type: Text; Format: print ; Literary form: Not fiction Publication details: USA World Scientific Publishing Company Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MAL. Place hold Add to cart (remove)
	14.	Customer in the boardroom?: crafting customer-based business strategy by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ. Place hold Add to cart (remove)
	15.	Customer in the boardroom?: crafting customer-based business strategy by Bijapurkar, Rama Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BIJ. Place hold Add to cart (remove)
	16.	Customer relationship management: concepts and technologies by Buttle, Francis Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Routledge 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT. Place hold Add to cart (remove)
	17.	Salesforce for dummies by Kao, Liz Paz, Jon Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 KAO. Place hold Add to cart (remove)

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