Customer in the boardroom?: crafting customer-based business strategy

By:

Bijapurkar, Rama

Material type: Text

TextSeries: IIM Ahmedabad Business BooksPublication details: Penguin Random House India Haryana 2021Description: xxiii, 269 pISBN:

9780143461302

Subject(s):

DDC classification:

658.4012 BIJ

Summary: The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom. (https://www.penguin.co.in/book/customer-in-the-boardroom/)

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.4012 BIJ (Browse shelf(Opens below))	1	Available		005766

The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future.

Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the ‘market = industry size’ and the ‘market = customers with needs’ bases for developing business strategy.

Replete with anecdotes, examples and cases from India Inc, the book draws on the author’s vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom.

(https://www.penguin.co.in/book/customer-in-the-boardroom/)

There are no comments on this title.

to post a comment.