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	61.	Digital marketing: a practical approach by Charlesworth, Alan Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Elsevier 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Place hold Add to cart (remove)
	62.	YouTube marketing power: how to use video to find more prospects, launch your products, and reach a massive audience by Miles, Jason G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata Mc Graw Hill Education Private Limited 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MIL. Place hold Add to cart (remove)
	63.	Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement by Rowles, Daniel Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	64.	Social media marketing: a strategic approach by Barker, Melissa Barker, Donald Bormann, Nicholas Neher, Krista Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR. Place hold Add to cart (remove)
	65.	AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots by Gentsch, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 GEN. Place hold Add to cart (remove)
	66.	Digital business models: the new value creation and capture mechanisms of the 21st century by Ronteau, Sebastien Muzellec, Laurent Saxena, Deepak Trabucchi, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin De Gruyter 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	67.	The sage handbook of social media marketing by Hanlon, Annmarie [Editor] Tuten, Tracy L [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publications Ltd 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	68.	Digital Marketing: strategy, implementation and practice by Chaffey, Dave Edition: 8th Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow Pearson Education Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CHA. Place hold Add to cart (remove)
	69.	Principles of marketing for a digital age by Tuten, Tracy L Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Pvt Ltd 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TUT. Place hold Add to cart (remove)
	70.	Illustrated handbook of digital marketing by Mratinkovic, Aleksandar Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York 3G E-Learning LLC 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MRA. Place hold Add to cart (remove)
	71.	Digital marketing: strategic planning and integration by Hanlon, Annmarie Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN. Place hold Add to cart (remove)
	72.	Digital content marketing: creating value in practice by Krowinska, Agata [Editor] Backhaus, Christof [Editor] Becker, Benjamin [Editor] Bosser, Fabian [Editor] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KRO. Place hold Add to cart (remove)
	73.	Integrated marketing communication in digital age by Kumar, Divesh Rehman, Varisha Rahman, Zillur Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 KUM. Place hold Add to cart (remove)
	74.	Consumer behaviour and digital transformation by Gbadamosi, Ayantunji Series: Business and Digital Transformation Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 GBA. Place hold Add to cart (remove)
	75.	Strategic content marketing: creating effective content in practice by Farkas, Dan Geier, Rebecca Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 FAR. Place hold Add to cart (remove)

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