AI in marketing, sales and service: how marketers without a data science degree can use AI, big data and bots

By:

Gentsch, Peter

Material type: Text

TextPublication details: Palgrave Macmillan Switzerland 2019Description: xix, 271 pISBN:

9783319899565

Subject(s):

DDC classification:

658.4038 GEN

Summary: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors. (https://link.springer.com/book/10.1007/978-3-319-89957-2)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.4038 GEN (Browse shelf(Opens below))	Available		006530

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.

This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.
With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:

how customer and market potential can be automatically identified and profiled;
how media planning can be intelligently automated and optimized with AI and Big Data;
how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;
how you can optimize Customer Journeys based on Algorithmics and AI; and
how to conduct market research in more efficient and smarter way.
A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

(https://link.springer.com/book/10.1007/978-3-319-89957-2)

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