AI in marketing, sales and service: (Record no. 7408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01872nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241122171144.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783319899565 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4038 |
| Item number | GEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gentsch, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | AI in marketing, sales and service: |
| Remainder of title | how marketers without a data science degree can use AI, big data and bots |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Place of publication, distribution, etc. | Switzerland |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 271 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EURO |
| Price amount | 49.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.<br/><br/>This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.<br/>With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:<br/><br/>how customer and market potential can be automatically identified and profiled;<br/>how media planning can be intelligently automated and optimized with AI and Big Data;<br/>how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;<br/>how you can optimize Customer Journeys based on Algorithmics and AI; and<br/>how to conduct market research in more efficient and smarter way.<br/>A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.<br/><br/>(https://link.springer.com/book/10.1007/978-3-319-89957-2) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Big data--Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Artificial intelligence |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | IN31893 | 15-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 11/22/2024 | Overseas Press India Private | 3158.37 | 658.4038 GEN | 006530 | 11/22/2024 | 4859.03 | 11/22/2024 | Book |