Find your market-oriented competitive advantage: a toolkit for strategy and branding

By:

Vierula, Markku

Material type: Text

TextPublication details: Springer Cham 2024Description: xxiii, 145 pISBN:

9783031716621

Subject(s):

Marketing

DDC classification:

658.827 VIE

Summary: Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. (https://link.springer.com/book/10.1007/978-3-031-71663-8)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 VIE (Browse shelf(Opens below))	1	Available		007137

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Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
(https://link.springer.com/book/10.1007/978-3-031-71663-8)

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