Find your market-oriented competitive advantage: a toolkit for strategy and branding
Vierula, Markku
Find your market-oriented competitive advantage: a toolkit for strategy and branding - Cham Springer 2024 - xxiii, 145 p.
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
(https://link.springer.com/book/10.1007/978-3-031-71663-8)
9783031716621
Marketing
658.827 / VIE
Find your market-oriented competitive advantage: a toolkit for strategy and branding - Cham Springer 2024 - xxiii, 145 p.
Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
(https://link.springer.com/book/10.1007/978-3-031-71663-8)
9783031716621
Marketing
658.827 / VIE