Find your market-oriented competitive advantage: (Record no. 8383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00930nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112171337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250109b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783031716621 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | VIE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vierula, Markku |
| 245 ## - TITLE STATEMENT | |
| Title | Find your market-oriented competitive advantage: |
| Remainder of title | a toolkit for strategy and branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Springer |
| Place of publication, distribution, etc. | Cham |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 145 p. |
| 365 ## - TRADE PRICE | |
| Price type code | EUR |
| Price amount | 44.99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. <br/><br/>Competitive advantages are created only by thinking in new way. By thinking what has not been thought.<br/>(https://link.springer.com/book/10.1007/978-3-031-71663-8) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | COR/IN/25/8312 | 19-12-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 01/12/2025 | CBS Publishers & Distributors Pvt. Ltd. | 2781.06 | 658.827 VIE | 007137 | 01/12/2025 | 1 | 4278.55 | 01/12/2025 | Book |