Theory, practice and techniques in advertising and sales management

Contributor(s):

Mratinkovic, Aleksandar

Material type: Text

TextPublication details: 3G E-Learning LLC New York 2018Description: ix, 292 pISBN:

9781680947816

Subject(s):

DDC classification:

658.872 MRA

Summary: This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects. This volume provides an overview of the newest media technologies and how they can be used in marketing communications. (https://www.3ge-learning.com/book/business-and-management/theory-practice-and-techniques-in-advertising-and-sales-management.html)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.872 MRA (Browse shelf(Opens below))	1	Available		006780

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.
This volume provides an overview of the newest media technologies and how they can be used in marketing communications.

(https://www.3ge-learning.com/book/business-and-management/theory-practice-and-techniques-in-advertising-and-sales-management.html)

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