Theory, practice and techniques in advertising and sales management (Record no. 7466)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00945nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241217173532.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241215b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781680947816 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | MRA |
| 245 ## - TITLE STATEMENT | |
| Title | Theory, practice and techniques in advertising and sales management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | 3G E-Learning LLC |
| Place of publication, distribution, etc. | New York |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 292 p. |
| 365 ## - TRADE PRICE | |
| Price type code | USD |
| Price amount | 75.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.<br/>This volume provides an overview of the newest media technologies and how they can be used in marketing communications.<br/><br/>(https://www.3ge-learning.com/book/business-and-management/theory-practice-and-techniques-in-advertising-and-sales-management.html) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mratinkovic, Aleksandar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | 579/24-25 | 18-11-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 12/17/2024 | T V Enterprises | 4251.00 | 658.872 MRA | 006780 | 12/17/2024 | 1 | 6540.00 | 12/17/2024 | Book |