Shop til you drop: consumer behavior and american culture

By:

Berger, Arthur Asa

Material type: Text

TextPublication details: Lanham Rowman & Littlefield Publishing Group Inc. 2005Description: xiii, 136 pISBN:

9780742536913

Subject(s):

DDC classification:

658.8342 BER

Summary: Reveals the many layers of consumer culture through analyzing malls, tourism, superstores, online shopping, marketing to children and "tweens," the consumer calendar, the distribution of wealth in the United States, and many other topics. —Concise and accessible to all levels of students and general readers. —Draws on perspectives from sociology, psychology, anthropology, religion, semiotics, and cultural studies and explains what it means to be a postmodern consumer culture. —Filled with "Consumer Culture Factoid" boxes, illustrations by the author, and photos. (https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8342 BER (Browse shelf(Opens below))	1	Available		G00619

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Previous	658.8340285 KIH Customer data platforms: use people data to transform the future of marketing engagement	658.8340846 MOS Marketing to the aging population:	658.8342 BAB Consumer behavior: a South Asian perspective	658.8342 BER Shop til you drop: consumer behavior and american culture	658.8342 BHA The curious marketer: expeditions in branding and consumer behaviour	658.8342 BLA Consumer behavior	658.8342 BLA Consumer behavior	Next

Table of content:
Chapter 1 Acknowledgments
Chapter 2 Preface
Chapter 3 1 What Are Consumer Cultures?
Chapter 4 2 Data on Consumer Cultures
Chapter 5 3 The Act of Consumption
Chapter 6 4 Perspectives on Consumption
Chapter 7 5 The Semiotics of Shopping
Chapter 8 6 Malls and the American Consumer Culture
Chapter 9 7 Tourism and Consumer Culture
Chapter 10 8 Buyer's Remorse
Chapter 11 References
[https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture]

Reveals the many layers of consumer culture through analyzing malls, tourism, superstores, online shopping, marketing to children and "tweens," the consumer calendar, the distribution of wealth in the United States, and many other topics.
—Concise and accessible to all levels of students and general readers.
—Draws on perspectives from sociology, psychology, anthropology, religion, semiotics, and cultural studies and explains what it means to be a postmodern consumer culture.
—Filled with "Consumer Culture Factoid" boxes, illustrations by the author, and photos.
(https://rowman.com/ISBN/9781461666226/Shop-til-You-Drop-Consumer-Behavior-and-American-Culture)

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