Marketing metrics: first step towards marketing analytics
Material type:
TextPublication details: KBI Publishers Mumbai 2022Description: xi, 303 pISBN: - 9788196010065
- 658.8340285 DUG
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Indian Institute of Management LRC General Stacks | Marketing | 658.8340285 DUG (Browse shelf(Opens below)) | 1 | Available | 005679 |
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| 658.834 GUN Market research with panels: | 658.834 GUP Consumption behaviour and social responsibility | 658.834 SHE The howard-seth theory of buyer behavior | 658.8340285 DUG Marketing metrics: first step towards marketing analytics | 658.8340285 ING Marketing metrics: leverage analytics and data to optimize marketing strategies | 658.8340285 KIH Customer data platforms: use people data to transform the future of marketing engagement | 658.8340846 MOS Marketing to the aging population: |
We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.
If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.
You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!
(https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/)
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