Marketing metrics: (Record no. 5861)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01410nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240209145603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240209b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788196010065 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8340285 |
| Item number | DUG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dugar, Anurag |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metrics: |
| Remainder of title | first step towards marketing analytics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | KBI Publishers |
| Place of publication, distribution, etc. | Mumbai |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 303 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 595.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.<br/><br/>If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.<br/><br/>You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!<br/><br/>(https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing analytics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing metrics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shreshtha, Mani |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB3444 | 24-01-2024 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 02/09/2024 | Technical Bureau India Pvt. Ltd. | 413.52 | 1 | 658.8340285 DUG | 005679 | 09/11/2024 | 08/22/2024 | 1 | 595.00 | 02/09/2024 | Book |