Marketing metrics: first step towards marketing analytics

By:

Dugar, Anurag

Contributor(s):

Shreshtha, Mani

Material type: Text

TextPublication details: KBI Publishers Mumbai 2022Description: xi, 303 pISBN:

9788196010065

Subject(s):

DDC classification:

658.8340285 DUG

Summary: We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers. If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews. You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either! (https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8340285 DUG (Browse shelf(Opens below))	1	Available		005679

We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.

You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories?because just like you we don’t like it either!

(https://www.kbipublishers.com/collections/management/products/marketing-metrics-first-step-towards-marketing-analytics/)

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