Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone

By:

Whitman, Drew Eric

Material type: Text

TextPublication details: Career Press New Jersey 2009Description: 207 pISBN:

9781601630322

Subject(s):

DDC classification:

659.1019 WHI

Summary: Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell. In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business.

List(s) this item appears in: HR & OB

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	659.1019 WHI (Browse shelf(Opens below))	1	Available		004596

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Previous	659.1 WRI Advertising	659.1 YOK Paid attention:	659.1019 FEN The psychology of advertising	659.1019 WHI Cashvertising:	659.10951 WAN Brand new China: advertising, media, and commercial culture	659.10973 AUL Frenemies:	659.111 KEL Advertising account planning: planning and managing strategic communications campaigns	Next

Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, roller-coaster ride through the streets of New York's famed Madison Avenue and teaches you the specific psychological techniques that today's top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.
In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business.

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