Marketing models

By:

Lilien, Gary L

Contributor(s):

Material type: Text

TextPublication details: PHI Learning Pvt. Ltd. New Delhi 2019Description: xv, 803 pISBN:

9788120314757

Subject(s):

Marketing - Management

DDC classification:

658.8 LIL

Summary: Description: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.

List(s) this item appears in: Marketing | Business Communication

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 LIL (Browse shelf(Opens below))	1	Available	G00605
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 LIL (Browse shelf(Opens below))	1	Available	002058
Book	Indian Institute of Management LRC General Stacks	Marketing	658.8 LIL (Browse shelf(Opens below))	2	Available	002059

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Description:

Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.

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