Marketing models
Lilien, Gary L.
Marketing models - New Delhi PHI Learning Pvt. Ltd. 2019 - xv, 803 p.
Description:
Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.
9788120314757
Marketing - Management
658.8 / LIL
Marketing models - New Delhi PHI Learning Pvt. Ltd. 2019 - xv, 803 p.
Description:
Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively.
9788120314757
Marketing - Management
658.8 / LIL