Marketing models (Record no. 2325)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01048nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220302164429.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220302b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120314757 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lilien, Gary L. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing models |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd. |
| Place of publication, distribution, etc. | New Delhi |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 803 p. |
| 365 ## - TRADE PRICE | |
| Price type code | INR |
| Price amount | 695.00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Description:<br/><br/>Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyse marketing issues more effectively. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moorthy, K. Sridhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Bill No | Bill Date | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Accession Number | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Marketing | TB5455 | 19-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/02/2022 | Technical Bureau India Pvt. Ltd. | 465.65 | 658.8 LIL | 002058 | 03/02/2022 | 1 | 695.00 | 03/02/2022 | Book | |||||||
| Dewey Decimal Classification | Marketing | TB5455 | 19-02-2022 | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 03/02/2022 | Technical Bureau India Pvt. Ltd. | 465.65 | 2 | 658.8 LIL | 002059 | 07/11/2023 | 2 | 695.00 | 03/02/2022 | Book | 1 | 02/13/2023 | ||||
| Dewey Decimal Classification | Marketing | Indian Institute of Management LRC | Indian Institute of Management LRC | General Stacks | 09/25/2024 | Gratis Book | 658.8 LIL | G00605 | 09/25/2024 | 1 | 450.00 | 09/25/2024 | Book |