Data mining for managers: how to use data (big and small) to solve business challenges

By:

Boire, Richard

Material type: Text

TextPublication details: Palgrave Macmillan New York 2014Description: xii, 242 pISBN:

9781349487868

Subject(s):

DDC classification:

658.056312 BOI

Summary: Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

List(s) this item appears in: IT & Decision Sciences | Operation & quantitative Techniques

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	658.056312 BOI (Browse shelf(Opens below))	1	Checked out	10/24/2021	000703

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Previous	658.0563 DAV The AI advantage: how to put the artificial intelligence revolution to work	658.0563 IAN Competing in the age of AI: strategy and leadership when algorithms and networks run the world	658.056312 BAR Predictive analytics for dummies	658.056312 BOI Data mining for managers: how to use data (big and small) to solve business challenges	658.11 NGU Fundamentals of software startups:	658.15 MAY Financial analysis with Microsoft Excel	658.15 RAY Valuing data:	Next

Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.

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