Data mining for managers: how to use data (big and small) to solve business challenges
Boire, Richard
Data mining for managers: how to use data (big and small) to solve business challenges - New York Palgrave Macmillan 2014 - xii, 242 p.
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
9781349487868
Management--Computer programs
Data mining
658.056312 / BOI
Data mining for managers: how to use data (big and small) to solve business challenges - New York Palgrave Macmillan 2014 - xii, 242 p.
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
9781349487868
Management--Computer programs
Data mining
658.056312 / BOI